Post by Peter LawrenceI've read about this new product that a San Franciscan invented in the
Chronicle today. Batter Blaster -- a USDA-certified organic pancake
batter that your spray out of a whip cream type of canister.
The article states that it already has been available at high-end
supermarkets like Whole Foods and Andronico's, but now it will be
available at Costco too.
Has anyone tried this stuff? I wonder how good it actually tastes.
I guess it can't be too bad if Andronico's and Whole Foods carry it.
But it "can" be very, very expensive.
Jeez, who needs an aerosol-sprayed can of pancake batter? (Answer: for
the person into conspicuous consumption of the "save the planet" kind.
"No dolphins wer harmed in the consruction of this can. The carbon
dioxide used was purchased through Carbon Credits.")
Last I made pancakes, about a week ago, it involved dumping some
Krusteaz from a big bag into a bowl, adding some water, stirring,
adding some more water, and then dolloping the mix into a greased cast
iron pan. (Sometimes I add an egg, though this is not called for.
Sometimes I add blueberries from a bag I keep in my freezer.)
This is as easy as it gets, allows addition of available ingredients,
and is vastly less expensive than some kind of Batter Whiz that comes
out of a can.
But, yes, based on the Yupsters I saw tonight at Whole Paycheck in
Cupertino, they need some kind of new aerosol-powered pancake batter.
After all, $7.95 for a 6-ounce can of Cheez Whiz, er, I mean, Pancake
Whiz, is a great use of one's money. And it helps the planet! ("3% of
the purchase price of this can of Batter Blaster goes to The
Inconvenient Truth Foundation, to help stop global warming by banning
atoms.")
By the way, this was my first visit to this Whole Foods, opened within
the past year I gather, and only the second time ever that I've been
inside a Whole Foods at all. (I was in the one formerly across the
street, around 1998 or so.)
I didn't buy anything. I was just there as a tourist. It was indeed
huge, filled with extremely expensive jars of varous processed foods,
extremely expensive meats laid out, and an actually not very large
produce section. But with large sections devoted to yoga music, body
oils, all the stuff a Yupster empty nester in Cupertino really needs.
And the apparent large size of this Whole Foods is partly undercut by
the fact that relatively large parts of the square footage are taken up
by WiFi surfing zones, in-store cafes, some kind of food training
school over on the Stevens Creek side, and the aforementioned knicknack
areas selling DVDs, CDs, aromatherapy oils, and various religious
icons.
A wonder great cooks could ever cook fine meals based on what they find
in small markets. The contrast between even a t.v. cook like Jamie
Oliver, buying produce and meats at small markets, and the miles of
aisles of Whole Foods is something to consider.
I had a shopping cart, but left without buying anything. Prices were
way higher than I can get locally, on things I knew the prices of. I
skipped over the hundreds of feet devoted to cooked food....if I want
restaurants, I don't need to go to a supermarket to sit at tables
surrounded by shopping carts.
And I don't need to decide amongst 23 varieties of potato salad, all
grossly overpriced.
--Tim May